SENIOR DESIGNER | DEVELOPER
freelance
March 2023 - Current
Freelance Design + Development services for start-ups & established brands.
Portfolio Includes:
• Roots (Taiwan)
→ Seasonal Concept Direction (Material, Color, Silhouette, and Outfitting)
→ Designed + Tech Packed 25 styles / season (Spring 2024, Fall 2024, Spring 2025, Fall 2025) for the Women's & Men's athleisure line, ensuring it complimented the Roots (Canada) assortment.
→ Created and Maintained Visual Color Line Assortment for Women’s and Men’s
• Altra Running
→ Created & Delivered Full Concept (Material, Color, Print, Silhouette, and Outfitting) for Women's & Men's 2024 UTMB Collection, bringing cohesiveness to the Footwear.
→ Designed Women's & Men's 2024 UTMB Collection (17 styles)
→ Applied color & print to the full assortment, ensuring material & trim usage was maximized across the line
→ Presented Concept + Design Decks to Altra Leadership for sign-off
• ilabb
→ Designed + Tech Packed 7 styles for the Women's & Men's activewear line, building off of their core line.
→ Provided seasonal color direction for 2024
SENIOR DESIGNER
stori
November 2018 - February 2023
• Collaborated with founder Katy Hearn to create & establish stori's design ethos
→ Designed brand identifying styles iconic to stori
• Created seasonal trend direction including color, print, silhouette, & material
→ Researched & analyzed market trends
→ Sourced reference samples for aid in faster & more efficient development timelines
• Designed the women's stori assortment
→ Started as a freelancer of a 3-person team, to ultimately being hired-on as the exclusive Senior Designer
→ Averaged 15-20 designs / quarter
→ Built & maintained the seasonal visual line plan, including all pertinent information to create complete BOM's and place material PO's
→ Applied learnings and feedback from customer reviews to enhance future product
• Led Seasonal Line Reviews
→ Presented each piece of the collection both in person and through Zoom
→ Presented each piece of the collection to the customer service team to ensure style knowledge was translated from concept to the consumer
• Led the lifecycle of each design (design, aesthetic, construction, fit, & function) - from concept to pre-production samples
→ Created & maintained all Tech Packs for the development of each style
• Managed Fittings
→ Coached the Development Team on adjustments needed to produce quality fitting & functioning products, while maintaining the original design vision and intention
→ Mentored the Fit Model on how to share constructive feedback for an improved fit
• Team Player
→ Worked closely with the team to help manage the overall workload, taking on additional workload as needed to alleviate bottle-necks across all departments
• Attended photo shoots to ensure styling was accurate to the design intent
• Consistently hit all deadlines to maintain the Time & Action Calendar set in place for each season
• Strong attention to detail across each style and collection
• Successfully managed my time and was able to work remotely full-time, while also attending key meetings in-person
• Ability to pivot quickly and accurately as needed with a start-up brand
SENIOR DESIGNER | DEVELOPER
freelance
January 2017 - April 2021
Freelance Design + Development services for start-ups & established brands.
Portfolio includes:
• stori
→ Designed & developed brand identifying styles iconic to stori (apparel focused on gym / lifting workouts)
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• Ride Cycle Club
→ Designed & developed RCC's launch line for women's & men's (apparel focused on spin workouts)
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• Hernest Project
→ Designed slow fashion sleep + lounge wear
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• Manduka
→ Developed multiple seasons with a contract Design Team
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• Oiselle
→ Designed key styles for FW21 season
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• Tyrock Barclay
→ Tech Pack + Pattern creation for an accessory
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• Imalac
→ CAD Sketch & Tech Packed an in-depth nursing bra (launch style)
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• Joyberry Yoga
→ Designed a line focused on women's yoga
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+ more
DESIGNER
lululemon athletica
November 2013 - December 2016
• Designed & managed a style count of 25 styles on average / season (4 seasons per yr)
• Researched seasonal trends, innovations, construction methods
• Applied color & print to the seasonal line, ensuring cohesiveness & wear-ability with each style
• Presented seasonal line throughout the design & development process to an audience of 50+ people including: Creative Director, VP of Design, Design Directors, Global Buyers, & Merchandisers
• Hosted and lead Design Meetings both locally & globally - including key cities such as New York City, San Francisco, Vancouver, Tokyo, & Seoul
• Generated new concepts & solutions to create mock-ups for presentations
• Created detailed hand & computer sketches
• Created thorough Tech Packs for each style - including Front, Back, & Side Sketches, as well as detail sketches & in-depth construction information
• Traveled to manufacturers 2-3 times per year to develop styles
• Provided seasonal Fabric + Trim Direction, including a full brief to the Raw Material Team
DESIGNER
Brooks Running
July 2012 - November 2013
• Designed the launch of Women's PureProject Apparel
• Colored the seasonal apparel line.
• Supported Merchandising & Design Teams on design needs, color rotations, inspiration boards, etc.
• Supported seasonal research for print direction & communication direction to Print Designer.
• Shared information between cross-functional departments, including Merchandising, Design, Development & Operations Teams.
• Provided new Trim Design Sheets to Raw Material Developer.
• Assisted with Design feedback as needed in design hand-off and in fittings.
SENIOR DEVELOPER
lululemon athletica
January 2009 - July 2011
Focused on Women’s Yoga + Men’s
• Produced complete spec packs including tech sketches, base size specs & BOM.
• Managed fit sessions ensuring the correct recommendations were made for fit & construction issues,
consulting with the Fit Specialist and QA Technician where needed.
• Managed workflow for the category to meet the time & action calendar.
• Managed direct reports by delegating workload & providing necessary training for their role.
• Ensured optimal specified construction methods to improve factory productivity & pricing margin.
• Worked closely with the Designers to attain the desired look, fit, & feel of each style.
• Worked cross-functionally with Sourcing & QA to accurately assign new styles to appropriate factories
as well as providing feedback on prototype development.
• Reviewed costing of each garment to ensure lululemon athletica was hitting the desired margins.
• Ensured quality standards were met or exceeded in accordance to lululemon athletica’s QA Manual.
• Managed & attended seasonal development trips to factories.
• Ensured up-to-date knowledge of construction & technology by researching market trends through
competitor shopping & referencing various media.
• Maintained daily communication with internal team members as well as with external factory partners.
• Ensured products being developed met all functions of specified end use.
• Served as primary developer of all seamless apparel.
DEVELOPER II
Brooks Running
March 2004 - December 2008
• Created & maintained all Spec Packs, Seasonal Tracking Document, & Line Plan for new & updated
styles for each season.
• Drove the development process & implemented all necessary steps during prototyping &
commercialization of the product line.
• Worked with the Product Line Managers to attain the desired look, fit, & feel of each style.
• Worked with the Pattern & Spec Engineer to fit & alter garments to meet the requirements of a specific
design or function.
• Worked with the production team to ensure that Brooks Sports could meet raw material minimums.
• Reviewed costing of each garment to ensure Brooks Sports hit the desired margins.
• Served as the main contact between Brooks Sports & the garment vendor.
• Designed various key styles.
• Maintained the color merchandising line plan – showing all color offerings in each style available,
per season.
• Organized/prepared photo shoot samples for lay-down & action shots for catalog.